The goal of the American car manufacturer Ford, to offer exclusively electric vehicles by 2030, could already be reached earlier. At least in Europe, this seems quite possible. Stuart Rowley, CEO of Ford Europe, said, “It is entirely possible that we can move faster. Every time we look at the data, we speed up our forecast. “
He made the statement to him during an online conference of the Financial Times last week on Thursday. This is based on the demonstrable, increasing demand for purely electric cars in Europe. The sales of battery electric vehicles accounted for 5.7 percent of all new registrations in the first quarter, according to data from the industry association ACEA.
Electric car sales in the region are expected to top the one million mark for the first time this year. Strongly driven by subsidies and incentives from manufacturers and politicians.
Ford is currently launching its first all-electric car, the Mustang Mach-E, in Europe and will introduce a second electric model based on the Volkswagen Group’s MEB platform in 2023. Ford is also considering putting a second MEB-based model on the road. According to insider reports, the decision is imminent. Ford has announced that all cars sold in Europe will be equipped with a battery or plug-in hybrid drives by mid-2026. Whether Ford will switch to fully electric vehicles before 2030 depends on the model range, according to Rowley.
“There will be segments that will not be fully electric [by 2030], but we may not be represented in those segments,” said the Ford CEO at the online conference. Ford is leaving its traditional segments to focus more on SUVs and announced earlier this year that it would end production of the mid-range Mondeo family by 2022. The brand will be sharpened.